business research planning 1 –

Review this quote:

“The only way to gain lasting competitive advantage is to leverage your capabilities around the world so that the company as a whole is greater than the sum of its parts. Being an international company– selling globally, having global brands or operations in different countries–isn’t enough.”

– David Witwam, former CEO, Whirlpool

How would you define the competitive advantage of the company you chose for this course? How about the organization you work for?

What do you think has been the key to Alibaba’s success?