business research planning 1 – exclusivewritings.com
Review this quote:
â€œThe only way to gain lasting competitive advantage is to leverage your capabilities around the world so that the company as a whole is greater than the sum of its parts. Being an international companyâ€“ selling globally, having global brands or operations in different countriesâ€“isnâ€™t enough.â€
– David Witwam, former CEO, Whirlpool
How would you define the competitive advantage of the company you chose for this course? How about the organization you work for?
What do you think has been the key to Alibaba’s success?