evaluation and stewardship a case – exclusivewritings.com
Evaluation (15 points)
â€¢ What evaluative research was conducted? What were the results of the evaluation? Did the evaluative research verify impact objectives? Was the evaluation appropriate and adequate?
â€¢ Recommend evaluative techniques that match with each objective (including the objectives provided by the organization and the objectives you corrected or recommended).
o You will probably suggest research methods such as content analysis, focus groups/interviews, and surveys to measure the objectives. As with the formative research section, I am not interested in you simply listing these research methods. I am interested in how they would be applied to evaluate the campaignâ€™s results. i.e. what are you trying to find out among the target publics, and how will this evaluative research assist you?
o Optional: You can design a survey questionnaire and/or an interview/focus group guidefor the organization to better evaluate the campaign. If you choose to do so, please include them in Appendices, placed after the reference page.
â€¢ Develop three questions to measure the achievement of the objectives.
â€¢ Would you use after-only, before-after or controlled before-after for evaluating each objective?Describe in detail and make justification of your choice.
Stewardship (5 points)
â€¢ Was there a stewardship component in the case?
â€¢ If not, recommend stewardship strategies/tactics to the organization: How will you apply the four Râ€™s (reciprocity, reporting, responsibility, relationship nurturing) of stewardship to the current case? You will need to use Kellyâ€™s (2001) article on stewardship to complete this part. Kellyâ€™s (2001) reading has been posted under the â€œRequired Supplementary Readingsâ€ tab on Blackboard. You will need to cite her article both in the main body of your analysis (i.e., in-text citation) and in your reference page:
Kelly, K. S. (2001). Stewardship: The fifth step in the public relations process. In R. L. Heath (Ed.), Handbook of public relations (pp. 279â€“289). Thousand Oaks, CA: Sage.