introduction to fintech 3 –


In this Business Report you will work independently. Your task is to analyse how the same company could secure a sustainable competitive advantage with respect to ONE of its products or services.In this respect it is important that you use Porter’s five forces frame work toe valuate: a)the positioning of the company within its sector;and b)the potential for achieving a competitive advantage in this product or service; and c)the path to selfsustaining growth of the company in the in the foreseeable future, when the company follows your business plan for the development of this product or service. You should conclude by summarising the feasibility of longterm growth and the potential profitability of the company over a threeyear horizon.

useful links: